BOSHAR DESIGN
LIG Truck.jpg

The Life is Good Festival

Good Vibes, Save Lives. The Life is Good Festival donated all proceeds to their partner, The Life is Good Playmakers, to help support kids in need. Key art, advertisements, and an arsenal of POS were designed over a span of eight months for a two-day, family-friendly music festival in Blue Hills, MA.

Role:

Art Direction + Graphic Design + Production

Once the key art was created, experiential stage scrims, band posters for print and digital ads were built out.

Once the key art was created, experiential stage scrims, band posters for print and digital ads were built out.

Ads to promote the festival app were built for local, and national placement via print and digital environments.

Ads to promote the festival app were built for local, and national placement via print and digital environments.

The festival app also drove ticket holders to a fundraising platform to help kids in need.

The festival app also drove ticket holders to a fundraising platform to help kids in need.